About

I'm Hechelle, the founder of hech studio— a fragrance house built on memory, mood, and mystery. 

Queens NYC-born and raised. Its rhythm, its rough edges, its unexpected softness — and most of all, the people I love — are the heart of every fragrance I create. My scents are inspired by shared experiences, the ones that linger without needing words, the ones that live in skin, time, and memory.

The name hech comes from a nickname I picked up during a time I was becoming more myself — a little imperfect, a little unpredictable, but fully present. That spirit lives in everything I make: scents that feel like real moments, not ideals.